Realizing the potential in the unused vulcanized rubber being discarded as trash at NRC Industries (a conveyor-belt manufacturing firm), Guransh Singh Sachdeva sought to make the best out of waste. This led him to found Artisan Recycling (AR) in July 2019, an initiative through which rubber waste is converted into heavy-duty ropes to be used in farming by low income farmers of Rajasthan.
These ropes are sold at affordable rates to farmers, thus greatly easing their lives. We, at AR, are determined to improve their lives through this initiative.

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